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Mazda Unveils Exciting MAZDA ICONIC SP Compact Sports Car Concept

Mazda took center stage at the Japan Mobility Show 2023, revealing its latest creation—the MAZDA ICONIC SP. This compact sports car concept is designed to bring back the joy of driving in the modern age.

The standout feature is Mazda’s two-rotor rotary EV system, a compact powerhouse that keeps the car nimble and flexible. The system uses a carbon-neutral fuel source for power generation, aligning with Mazda’s commitment to sustainability. The eye-catching Viola Red color reflects the brand’s philosophy of enriching life through motion.

Masahiro Moro, Mazda’s CEO, emphasized the company’s dedication to delivering vehicles that bring joy to people’s lives. The MAZDA ICONIC SP aims to embody the love for cars and enhance the driving experience for enthusiasts.

Beyond its sleek design, the MAZDA ICONIC SP promises exceptional driving performance with a low center of gravity and balanced weight distribution. The car isn’t just about sportiness—it can also provide power for outdoor activities and emergency situations.


In terms of specs, the MAZDA ICONIC SP measures 4,180 mm x 1,850 mm x 1,150 mm, with a stable wheelbase of 2,590 mm. With a power-weight ratio of 3.9, a maximum output of 370 PS, and a weight of 1,450 kg, this compact sports car is set to deliver the ‘Joy of Driving’ to Mazda enthusiasts.

As Mazda continues its commitment to being “Human Centric,” the MAZDA ICONIC SP represents a step forward in creating memorable experiences for everyday life. Mazda aims to bring not only the ‘Joy of Driving’ but also the ‘Joy of Living’ to car enthusiasts around the world.

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