- RAM introduces significant discounts on 2025 RAM 1500 in select states to boost sales.
- The discounts coincide with the model’s recent facelift, offering upgraded tech features and a new engine.
- A Lease Loyalty Bonus Cash offer of $3,000 is available for current lessees of any Stellantis vehicle.
- Additional Bonus Cash deals of $1,500 on select trims can be stacked with the primary offer.
- Buyers in the Great Lakes region stand to save up to $4,500, highlighting RAM’s targeted approach.
RAM, a prominent player in the pickup truck market, has implemented substantial discounts on its latest offering, the 2025 RAM 1500, in certain states.
This move aims to stimulate sales and attract prospective buyers to the revamped model, which boasts numerous upgrades compared to its predecessor.
The 2025 RAM 1500, recently refreshed with advanced technological features, a new twin-turbo six-cylinder engine, and refreshed exterior styling, represents a notable evolution in the RAM lineup.
Despite these enhancements, RAM has introduced a Lease Loyalty Bonus Cash offer, granting current lessees of any Stellantis vehicle a $3,000 incentive upon purchasing or leasing the new RAM 1500.
This offer is available in most regions and can be combined with a Bonus Cash deal of $1,500 on select trims, augmenting the attractiveness of the purchase.
Remarkably, buyers in the Great Lakes region stand to benefit the most, with potential savings of up to $4,500, underscoring RAM’s commitment to incentivize sales in specific areas.
The timing of these discounts coincides with a competitive landscape dominated by Ford and Chevrolet in the pickup truck segment.
Recent sales data shows Ford’s F-Series and Chevrolet’s Silverado leading the market, prompting RAM to implement aggressive strategies to regain market share. In addition to introducing the 2025 RAM 1500, RAM has also launched the plug-in hybrid Ramcharger, signaling its determination to stay competitive.
While some may question the necessity of such discounts for a model praised for its technological advancements and design, industry experts view this as a strategic maneuver to stimulate demand.
With both incentives set to expire on April 30, consumers are urged to take advantage of these offers before they lapse.
