Hey everyone! We’re here at the Goodwood Festival of Speed, diving deep into the future of BMW with the Vision Neue Klasse.
The Vision Neue Klasse is more than just a car; it’s a glimpse into BMW’s future. The journey began with the Vision Dee, which debuted at CES 2023, and has now evolved into the Vision Neue Klasse, first seen last September. This vehicle is seen as a preview of the upcoming electric 3 Series that’s set to launch in 2026. BMW’s approach involves showcasing a vision model first, followed by a concept car, and eventually the production version.
Revolutionary Design Language and Technology
The Vision Neue Klasse is more than just an electric vehicle—it represents an entirely new design language, architecture, electric motors, and battery systems for BMW. It’s BMW’s biggest project since the original Neue Klasse of the mid-60s, which revitalized the brand with small, sporty mid-sized vehicles. BMW’s head of design, Kai Longer, wanted to evoke the spirit of his beloved E30 while ensuring the design remains fresh and forward-looking.
One of the standout features is the use of fewer parts, which is evident in the car’s simple yet futuristic design. The front end is particularly striking, with its minimalist approach: just a hood, a simple spoiler, and a unique blend of physical and digital elements in the grille.
The reduced complexity extends to the headlights, which are actually single subassemblies—two parts, one for each side. This reduction not only simplifies production but also enhances the car’s overall sleek appearance.
Functional and Futuristic Details
The car’s design includes clever, functional elements like the unique placement of the charging port and the use of asymmetrical lines that evoke a sense of speed. The headlights, which also function as spoilers, highlight BMW’s focus on combining aesthetics with aerodynamics. The taillights retain BMW’s signature L-shape but are designed to be more integrated and functional.
Inside, the Vision Neue Klasse feels like a futuristic yet cozy space. The interior combines Alcantara with retro-inspired corduroy textiles reminiscent of classic BMWs and vintage sofas from the 60s and 70s. The design choice is both nostalgic and sustainable, emphasizing BMW’s commitment to eco-friendly materials.
The panoramic display, a new feature in the Vision Neue Klasse, replaces the traditional speedometer. Information can be swiped from the central console to this display, creating a more interactive and user-friendly experience.
The steering wheel design is unconventional but intentional, as there’s no need to see through it thanks to the absence of a traditional instrument cluster.
Spacious and Smart Interior
With no transmission tunnel and the cabin pushed forward, the interior feels incredibly spacious. Clever design choices, like a gear shifter that doubles as a multi-function switch, continue the theme of simplicity and reduction. Even the windshield line and dash layout have been adjusted for better ergonomics and accessibility.
The Vision Neue Klasse is still a concept, so some design elements may evolve before production. However, the use of sustainable materials, unique design touches, and cutting-edge technology give us an exciting look at what BMW has planned for the future.
So, what do you think of BMW’s vision for the future? Let us know in the comments below!
